The SCA has released a map of the coffee ecosystem. (SCA web site)
The complex weaves and interactions of the participants in the production chain at different stages cause disagreement, surprise, or even disappointment in someone. But it seems, for all the apparent confusion, the essence is conveyed very clearly.
With some frequency in the industry, talk about how much “middle men can fit in coffee bag"(Lit. 'how many intermediaries can fit in a coffee bag'). And you can, on the one hand, count who earned and how much, and imagine that all this could go to one person, or you can wonder how many jobs our industry creates:
- designers think over packaging from a bright memorable package and stickers to a logo on a bag or a banner on a website, exhibition or magazine,
- architects calculate to the smallest detail the layout of the coffee shop, roaster, green grain storage warehouse and professional laboratory,
- manufacturers of packaging, boxes, merchandise embody all the crazy ideas of the team,
- bloggers, smm specialists, marketers, targetotologists, copywriters of all coffee associations, schools and guilds of baristas, roasters, coffee houses, industries, or at the call of the heart, do everything to inform in advance about new auctions, lots, varieties, treatments, fresh deliveries and profitable promotions,
- couriers will deliver grain to us directly home, and transportation to another country will be by plane, ship, train or car, which someone once collected and now serves,
- we will write clarifying questions to the farmer, not knowing each other's native language, and we will not lose a single semantic unit, using modern applications, and after all someone developed them,
- We will send a letter to the processing station not by pigeon mail, but with the help of a device that someone also somehow conceived, assessed the demand and needs, the requirements for usability, and now, as a result, the message and the photo fly to any end of the earth in an instant ball ... through a satellite that someone also thought of inventing,
- and that's not all: the farmer did not meet us by chance at the weekend fair on Saturday after brunch, but thanks to the interaction and well-coordinated work of exporters - who opened new contacts, who sorted hundreds of samples and chose only those that meet specialty standards, who connected experts for obtaining certification, developed by someone, prescribed and implemented in work, in order to guarantee quality and protect the interests of the buyer and seller,
- financing of exports and imports is support for both the manufacturer and insurance for closing the buyer's obligations, and we only have to pay for the first shipment in a couple of months and unhurriedly redeem the rest of the batch within a year,
- we fry, grind, brew, taste with the help of equipment, implements, dishes that someone specially created for us,
- coffee in a coffee shop built by someone, a barista trained and trained by a trainer, using products created by someone in related industries (dairy, chocolate, pastry)
All this is invested in the cost of one small package of beans or a cup of coffee ... but if there are no people who love and drink this coffee, all the work listed is meaningless.
The global quarantine that has taken place has shown the importance and necessity of involving each, direct and seemingly secondary participant in the coffee production chain, as well as dependence on the successful and continuous work of each other.
Each of us is a part of the coffee society.
Part of the system.
The coffee ecosystem.
We need not only guests, but also partners and predecessors of every coffee step, and those often underestimated or invisible professions that from different angles highlight and ensure the prominence of the main actors of the industry.
Without each of us, our industry would not exist. We are only a part of the greater.
Each of us is a part of the coffee society.
Part of the system. The coffee ecosystem.
The central quadrant of the map depicts the most recognizable activities in the specialty coffee value chain.
Each stage is related to the process, and personifies the main character. For example, housekeeping (farming, farming - planting, care, harvesting) is performed by the farmer, coffee roast by the roaster (roasting - application of heat energy to grains to increase solubility and develop a bouquet, drinkable for humans), but may also include other members. Sometimes the same person participates in several stages and in different directions of the industry.
On the outside of the ring of the card, additional participants are shown that facilitate the path of coffee and the stages of its transformation.
Some examples of participants in the production chain:
Insurance companies - help entities manage financial risks,
Waste - generated by each subject and its activities,
Warehouses - ensure the safety and sorting of positions; maintaining physical space between stages of activity,
Media - contributes to the formation of the public image of participants, activities and products,
Research institutes - study issues that are significant for each stage of production and their participants,
Transport - ensure the delivery of coffee and the movement of participants between different stages of the chain.