Everyone knows that for normal life, a person must consume about 2 liters of fluid per day. Most of it enters the body in the form of drinks, the remainder through the consumption of other foods that we eat during the day. Obviously, there is global competition between drinks (tea, coffee, juices, various colas and even alcohol) for a place in this fluid balance.
Of course, this competition is multifaceted, but one of its key areas, in my opinion, is communication with the consumer. If we look at practice, we will notice that each competing industry is trying to build its own special form of communication. First of all, this applies to the flagship segments that are at the top of the pyramid of a particular market. Their task is to show the highest points of the industry's achievements and give the consumer the possibility of individualization within this segment. Fine wine, kraft beer, specialty coffee, etc.…. all competitors of tea, when working with their consumers, use their own, unique concepts ... Read more.