When the Coffee Cluster was created, it took its inspiration from the coffee plantations that grow at the edges of the tropical forests of Africa and Central America. The architecture evokes the long branches of the tall trees under which the plants grow.
The pavilions are a metaphor of these tree trunks. The cluster exhibits the past, present and future of coffee in its three dimensions: the product and its journey from bean to cup; the culture, creativity and art that surrounds a cup of coffee; exocitism, stories and traditions from the coffee producing and consuming countries.
The Cluster is characterized by warm and natural colors that alter with the changing light that filters in from outside through the roofing, giving visitors the illusion of being in a real forest.
The Coffee Cluster takes visitors on an exhibition path “from the land to the coffee cup”, expressed via five main stops: the greenhouse, the transportation, the roasting, the extraction and the bar and the meeting area.
The path starts outside the pavilion in the greenhouses decorated with coffee plants – stage for the splendid photographic exhibition by Sebastião Salgado.
Once inside the refreshment area, visitors can enjoy aromatic and delicious coffee. In the events area there will be a number of meetings, presentations and shows.
The café area will host a wall installation of historical espresso machines borrowed from MUMAC – the Museum of Coffee Machines located in Binasco (Milan) at Cimbali head-quarter, the world leader company in design and manufacture of professional coffee machines.
In particular, eight pieces will be on display for a historical journey from the dawn of the industry to the present day and it will mix technology, design and Italian style.
Between the bar and the events area, visitors will find the market area where they can buy coffee from different countries as a keepsake and reminder of the aromas and flavors they have experienced. The coffee is roasted real time in the roasting area of the coffee cluster.
The Coffee Cluster is one of the nine thematic pavilions, which during EXPO 2015, will be dedicated to specific foods and issues related to the “Feeding the Planet, Energy for Life” theme: Rice, Cocoa, Fruit and Legumes, Spices, Cereals and Tubers, продукты СредиземноморьяBio-Mediterraneum, Arid Zones and Islands, Sea and Food.
Great attention is also paid to the eco-sustainability of the structure: for example, used coffee grounds will be recycled to create objects and displays.
Source: comunicaffe.com/expo-coffee-cluster-structure-at-expo-2015/
Expo Coffee Cluster structure at Expo 2015
