The finishing touches are being made to THAIFEX – World of Food Asia, returning in May 2015 with a more comprehensive, more focused programme for the F&B industry.
Bigger
THAIFEX – World of Food Asia 2015 has increased the exhibition area by 15%,
now covering 70,000 sqm over four halls.
Building on the success of previous editions, international and local
participation is expected to grow by more than 10%. More than 35,000 visitors
will be making their way to THAIFEX – World of Food Asia to see what 1,500
exhibitors, representing 35 countries, are bringing to Southeast Asia. With a
showcase of over 34 country and regional pavilions, and THAIFEX – World of
Food Asia’s collaboration with the Partner Country – Turkey, visitors will
undoubtedly find the right partners to grow their business.
Under the umbrella of THAIFEX – World of Food Asia, the organizers will also
be hosting approximately 300 exhibitors for World of Coffee & Tea, World of
FoodService and for World of Seafood.
THAIFEX – World of Food Asia remains committed to inviting the best of the
best to be part of this annual industry gathering. New country groups –
Germany, Mexico and Turkey – bring their finest to Asia. Germany, represented
by Ministry of Agriculture, will be bringing agricultural produce unique to the
German culture, while Mexico, led by Mexico’s Commission of the Ministry of
Agriculture will be focusing on processed food. Turkey, being the 3
Partner Country, will showcase both fine food and seafood products. Its rich
aquaculture will feature companies with seafood products of Mediterranean species and freshwater farming varieties, and the fine food companies will be focusing on confectionery, flour, pasta, beef products amongst others.
Focused
The F&B industry covers varied areas and sectors. A strong line-up of
supporting programmes provide a focused approach amidst the diverse
segments of the F&B industry.
Global Chefs Challenge: THAIFEX – World of Food Asia will be hosting the
culinary world’s most prestigious competition – The Worldchefs Global Chef
Challenges. Visitors can expect a remarkable display of expertise as chefs
compete in three categories – the Global Chefs, the Global Pastry Chefs and
the Hans Bueschkens Young Chefs Challenge. Expect nothing but the best as
chefs vie for the opportunity to represent their countries at the Worldchefs
Congress 2016 in Athens.
Thailand Ultimate Chef Challenge: Held in the new wing of THAIFEX – World of
Food Asia, this annual competition is a favourite with visitors. Employing an
open kitchen concept, all challenges are held in full view of spectators, and is
bound to enhance the sensory experience and encourage creativity.
Asian Food Franchising Forum: With an illustrious panel of speakers, this forum
brings franchisors, franchisees, licensees, and entrepreneurs together for an
intensive session on the latest developments and opportunities in the food
franchise industry.
Boncafe Training Sessions: Coffee professionals can look forward to training
sessions with trainers from the Academy, who will be holding training sessions
during THAIFEX – World of Food Asia.
Celebrity Coffee Bar: Visitors are in for a treat as the most talented and creative
baristas from around Asia gather at the Celebrity Coffee Bar. Be part of the fun
and laughter while being inspired by the creative techniques and fragrant
brews. Out of the Box by La Marzocco: A special one-day event, visitors can enjoy live music, international key-note speakers, fragrant brews and more. This popular
event has already been held in Stockholm, Athens, Berkeley, Milan and now,
Bangkok!
SCAE Certified Coffee Trainings: Food safety and high preparation standards
inspire consumer confidence. SCAE trainers will be holding training sessions to
educate participants on the SCAE standards, and share how they contribute to
and maintain coffee excellence around the world.
Improved
THAIFEX – World of Food Asia is proud to introduce THAIFEX, the official
exhibition app. THAIFEX is designed to be the savvy visitor’s exhibition
assistant. It is fully loaded with the complete exhibition directory, along with
convenient categories that only include relevant exhibitors. The “Favourite”
function also makes it easier for visitors to narrow down the exhibitors they
want to visit.
“The lateral growth in the number of exhibitors and hall space, and the vertical
growth in the depth of our supporting programs is a testament to the
incredible level of the confidence the industry has in this show as an important
trade event. THAIFEX-World of Food Asia has successfully created an optimal
business platform for opportunities within Thailand, as well as the international
market. We are certain that the diversity in programmes will allow both
exhibitors and visitors to find countless opportunities to network and build new
partnerships.” says Michael Dreyer, Vice President Asia Pacific, Koelnmesse Pte
Ltd.
THAIFEX-World of Food Asia 2015 will return to IMPACT Exhibiton and
Convention Center from 20 to 24 May 2015.
Source: THAIFEX press-release
