Sales of single-cup coffee products rose 18 percent in 2015 over 2014, according to the second edition of a report from Packaged Facts titled Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond. This market segment – representing 40 percent of the 11 billion total retail packaged coffee industry – is in a state of major transition.
The migration of licensed branded single cup coffee onto the Keurig 2.0 platform is among the chief factors impacting the market.
Other factors include a broader influx of brands into the single-cup space, an increasing gap in pricing between branded and private label portion packs and Keurig’s push into the private label space, and the emergence of new brewers keen to compete against the Keurig platform.
These new trends will mostly benefit consumers by enhancing choice and competition in all price segments.
Packaged Facts forecasts continued growth for single-cup coffee products, but reduced profit margins, with units sold growing at a faster rate than sales due to gradual price compression.
Source: comunicaffe.com/sales-of-single-cup-coffee-products-rose-18-percent-in-2015-says-report/
Sales of single cup coffee products rose 18% in 2015
