Europe’s largest coffee industry event, www.scae-events.com Renown for its traditional coffee house culture, Vienna is the ideal choice for a coffee event and to mark the occasion, SCAE has partnered with one of Vienna’s biggest names in coffee to create a special coffee offering. Together with Austrian coffee company Julius Meinl, SCAE will be presenting a very special rarity: the single estate coffee Pasión de Brasil as its signature coffee for SCAE World of Coffee, Vienna 2012. The newest product comes from the fertile highlands of Brazil and matures under the shining South American sun. The captivating full aroma is rounded by a delicate chocolate flavour and fruity notes. The provenance of this coffee from Brazil’s Carmo Estate region makes these arabica beans a true delicacy. Coffee production at Carmo Estate is run by the fifth generation of the Junqueira family and has its roots in the town of Heliodora near the mountainous landscape of southern Minas Gerais. Jeanette Skrbensky Meinl, personally selected this single estate coffee. (Jeanette is also a judge for the SCAE ‘New Product’ of the Show Awards.) In addition, as part of the Julius Meinl 150 year anniversary celebrations the partnership with SCAE’s World of Coffee event will be extended to the public, as the World Barista Championship finals on Friday the 15th of June will be live-streamed to a stage in the City Centre in Vienna. This will be a fantastic opportunity for the coffee loving public to see and understand the artistic talent and skill required to become the very best Barista in the World. Trade visitors can now register online for SCAE World of Coffee, Vienna 2012 — the perfect meeting place for everyone working in the coffee world. Whether you are a bean-to-cup machinery manufacturer or a specialist coffee shop owner, a green bean aficionado or a supplier of coffee flavourings, milk and other complimentary food and drink products, SCAE World of Coffee, Vienna 2012 is the place to be. This key coffee event in Europe is the place to meet new contacts, develop new business, showcase and launch new products and services and learn about the industry and its future. The much-anticipated SCAE ‘ Delegates will l earn more about the coffee industry with: • Insights into current and emerging coffee house trends • Find out what one of the world’s biggest hotel chains is doing with their global coffee focus • Consider the latest statistics from the European Foodservice industry and hear how one of the biggest brands in coffee is turning their success into a platform for helping others. The Speakers will look at how the growers and baristas are becoming more closely integrated in the world and how one of the great innovators on the scene are working with partners in the industry to create high quality coffee experience. Delegates will also hear the much anticipated results of SCAE’s Gold Cup Research into filter coffee. Further details including the full schedule and list of speakers are available online. The SCAE ‘New Product’ of the Show Awards is newly launched and generously sponsored by The prestigious judging panel will include Gavin MacLennan — Le Méridien Hotels & Resorts; Berndt Querfeld – Landtmann; Jeanette Skrebensky-Meinl – Julius Meinl; David Balmer – M&S Out of Home and Richard Barclay – Director, Food Services. The awards entries will benefit from the profile of a dedicated display area in a premium location at the show and with no charge to enter; it is an excellent boost for exhibitors at the event. For anyone with a keen interest in learning more about the coffee industry With one of the l argest gatherings of experts in the business under one roof, this is a fantastic chance to learn so much about the world of coffee. There is no better way to gain access to the people at the top of the industry (the judges, baristas etc), to learn from them and get to know them. SCAE needs volunteers for all parts of the event from the forum, to the competitions, to the conference. Shifts vary in length and quantity but will last from a minimum of 5 hours. Volunteers can do as little or as much as they like Indeed for those looking to see more of Vienna and enjoy the people while networking with peers in the coffee world a diverse Social Programme has been created including a lively Welcome Reception, Coffee Kids Party and the final night Sweet Fantasy Party. (Full details are available to view online). Visitors can also take advantage of SCAE’s partnership with David Veal, Executive Director of SCAE said , “ Pasión de Brasil and our live-streaming at their 150 We’ve been privileged to get a preview of what they have in store and it’s a wonderful endorsement of SCAE World of Coffee, Vienna 2012 that they have allowed us to be part of it. We’re also very excited to be accepting registrations for all our features at event. It is our biggest yet and the sign-ups are already accelerating day-by-day. With several weeks still to go, we’re expecting a very full house indeed!”. Some of the biggest names in the industry will be taking part including:
Top Moka Italia, Petroncini, Fiamma Coffee Equipment, Coffee and Cocoa International, Cafetto, Consejo Salvadoreño del Café, Jamaica Blue Mountain Europe, Schaerer, Tightpac Europe, Routin 1883, IKAWA, Schluter AG, Accademia Del Caffè, Vibiemme SPA, FNC Colombian Coffee Federation, Fairtrade International, Julius Meinl, Demus Lab, Alto Grande, Hausbrandt Trieste 1892 S.p.A., Ministry of Trade and Industry of Panama, ECM® Espresso Coffee Machines, Brambati Srl, Compak grinders, San Remo Coffee Machines, Alt Wien Kaffee, Rastl Thermoplan, Brita, Inter American Coffee Gmbh, Natvia, Coffee & Flavour, Torani, CV Sumatra Jaya Kopi, Westgate, Guatemalan Coffee, Cimbali Group SpA, DR Wakefield, Varesina Caffè, BSCA Brazilian Speciality Coffee association, Apex Brazil, Sandalj Trading Company SPA, Walkure, Origem Brazil, Coffee Board of India, Ancap Spa, Gotec AB, Pacific Bag, Kerry Foods, DaVinci Gourmet, Éditions Jean Lenoir, Le Nez du Café, UNIC, Joper Caffee Roasters, isi Gmbh, Monin, Neuhaus Neotec, Alliance for Coffee Excellence, Café de Costa Rica, Espresso Supply Inc., Blaser Café AG, Dalla Corte, CMA Astoria, COTECA, Trabocca, Cino Coffee Machines, Giesen Coffee Roaster, Espresso Warehouse, Asachimici Pulycaff, Demus,Technivorm, Coffee Education Network, Deutsche Milch Kontor, La Marzocco, Nuova Ricambi srl, Egro Coffee Systems, Rancilio Group, Marco Beverages, Pentair, Mazzer Luigi Srl, Nuova Simonelli, Toper Roasters, Diedrich Manufacturing, KRS Kaffee-Röstmaschinen-Service GmbH, KeepCup, Mahlkönig, Probat Werke, Mercanta Coffee Hunters, Loring Smart Roast Inc., Bunn-O-Matic Corporation, Andrashko Kaffee, Waterloo Tea, Drago Mocambo Gmbh, Urnex Brands, Mont Blanc Gourmet, Novoroaster, Kahla/Thüringen Porzellan GmbH, EAFCA, Wega S.R.L., Water + More, San, Giusto Caffè, Everpure, Uganda Coffee Development Authority, Coffee Consulate, Coffee Kids, Coffee Tech, Beyond the Bean, Weber Packaging Gmbh, Coffee T&I, Gold Cup Programme +WOC 2013, Caffè del Doge, IMF SrL, Keeko Kids, Nespresso, Sinar Technologies,Tea & Coffee Russia, Thermoplan, SAS Belco — Négociant en Cafés du Monde, Truvia SCAE World of Coffee, Vienna 2012 is also home to some of the biggest competitions for coffee enthusiasts and talented barista throughout the world. Hosting the world’s pre-eminent international coffee competition, the ‘World Barista Championship’ (WBC). Other competitions taking place will be the ‘World Brewers Cup’, the ‘World Cup Tasters Championship’ and the ‘Ibrik/Cezve Championship’. The new ‘Coffee Roasting Challenge’ debuts in Vienna. This is the precursor to the 2013 World Coffee Roasting Championship, a competitive event designed to feature the talent and skill of the dedicated men and women involved in the artisanal craft of roasting speciality coffee. (
**Registration to attend the show and sign up for the workshops, awards, conference and volunteer programme is now open, see **
Register now – ‘The World of Coffee’ awaits you…
