The 16th Tea & Coffee World Cup Exhibition & Symposiums, Europe’s largest and most comprehensive event for the coffee and tea businesses, will be held March 25-27, 2012, at Reed Messe Wien in Vienna, Austria. Sponsored by the leading global trade journal Tea & Coffee Trade Journal, the exhibition will be the one-stop networking and buying event for tea and coffee professionals worldwide.
Exhibitors from more than 20 countries represent the broad spectrum of the international community. Tea exhibitors include teabag equipment and paper, tea exporters, importers, distributors, associations, packers and manufacturers and allied products. Coffee exhibitors include manufacturers and suppliers of coffee roasting equipment, packaging equipment, brewers, syrups, and pods, as well as trade associations.
At Tea & Coffee World Cup, visitors will not only be able to preview the newest in products and supplies, test the cutting-edge working machinery on the show floor, or sample the industry’s finest selections, they will also gain invaluable knowledge from an exciting list of educational seminars, workshops, and classes led by the industry’s most notable players.
Hands-on interactive workshops will include coffee cupping, grading and blending workshops, where attendees will get to blend their own creations, learn how to appropriately grade their blends and professionally cup coffee to identify taste profiles, roast degrees and even defects.
An impressive list of tea events will teach attendees how to identify the different origins, create their own tea blends and infuse tea with natural flavorings. Attendees of both coffee and tea workshops will have the opportunity to sample rare selections from around the globe to help enhance an overall understanding of tea and coffee varieties.
Tea & Coffee World Cup is also the home to the Hands-On Roasting Seminar, where attendees will learn about the art of craft roasting, will get to roast different types of beans to various roasting levels on numerous machines.
With plenty of free events for visitors to attend: from a charitable green coffee and tea auction to tea and coffee sampling areas on the show floor, there is sure to be something for everyone!
For further information on Tea & Coffee World Cup Europe, please visit www.tcworldcup.com or contact Mayuri Khemlani in New York City at Tel: +1-212-391-2060, Fax: +1-212-827-0945, or email m.khemlani@teaandcoffee.net.
Founded in 1872, Lockwood Publications, Inc., is the sponsor and owner of Tea & Coffee World Cup Exhibition & Symposiums. Lockwood Publications, Inc., publishes Tea & Coffee Trade Journal, the industry’s largest, oldest, and most respected trade journals worldwide, and the UKERS Tea & Coffee Global Directory & Buyers Guide.
Sourse: tcworldcup.com
